Google Strategic Plan Essay

face-liftThe typography aims to examine the strategic syllabus by Google and the societys dominance on the internet. The plow go away leverage my earlier report carding information by synthesizing the information into an informed strategic computer program. intellectual articles and scientific literatures will also be used as a backdrop for the report. The findings from the report point that Google is sweeping the adult male and is currently a threat to Microsoft. The ability to provide relevant expectes and assort seekers to opportunities gives the beau monde a competitive expediency on the internet. However, there ar many companies competing for dominance on the selfsame(prenominal) niche. Nevertheless, Googles accomplishment is farther-flung and long-standing than any new(prenominal) follow imaginable. The report will conclude by providing recommendation with regard to Googles organisational structure and its attention systems. Additionally, in the same end, t he study will provide informed recommendations for commiting a corporate diversification strategy for the friendship.Google Vision, Mission and GoalsGoogles primary armorial bearing is to organize information and make it handy and useful (Google, 2006). The keep fellowship prides itself in the collection, synthesis, analysis and presentation of a range of information packages. Since 1998 when the guild was invented from a minor search engine BackRub in the Silicon Valley, it has great(p) to serve the need of the people around the world. Google en mental imagerys on becoming the greatest, most reliable source of weave information. Through a powerful teamwork and pristine skills in science and technology, Google envisions in pursuing the edge of its expertise to come up with a competitive platform. The platform will be used in the provide of reliable information. Googles aims to provide the trump user experience through emerging technologies and geographies. Finally, the keep attach tos objective is to attain a unique placement in search results focusing exclusively in solving problems and iteration of difficulties (Google, 2006).However, does Google live to the higher up promises? Is thecompanys all overall strategy and operation in line with the advocated values to achieve its mission? Google employs a great team of professionals who ar trained and render on particular aras on interest (Bamford & West, 2010). The culture at the company favors ability over experience just as stated on the companys official wind vanesite. Before a daub is published into Google pages, it has to go through a selected span where it is analyzed by experts and potential flaws (plagiarism, authenticity and confidentiality of the information) identified. This compulsion means that Google is committed to providing reliable information on the internet even as people roll in the hay to present ideas online. Googles privacy terms stipulate that keeping the mesh safe is a overlap responsibility. As a result, it welcomes bloggers and site owners to bear responsibility in the provision of information.The Adsense program features a deuce-week bridle process where it scrutinizes blogging information and ensures that provided articles and essays are at par with the recommended levels. What is more, the Google Safety Centre penalizes plagiarized information by giving it low preference in web search placement. Indeed, the companys legal indemnity terminates any site that does non adhere to the stipulated provisions and does not use the pattern recognized by Googles team. From the preceding(prenominal) initiatives, Google has succeeded in aligning its overall strategy to its mission and goals. Indeed, the company is each(prenominal) day running(a) to improve the patent quality of its software by emphasizing on the need to ex heighten the internet infinitely by solving information needs by people (Fox, 2010).Googles access code to Creat ing a Sustainable Competitive Advantage One of the ten things Google knows as true (companys school of thought https//www.google.com/about/company/philosophy/) is that focusing on the user comes before any other thing. Therefore, the company ensures that every change done will ultimately serve its users. The company takes complete selectation of its visitors whether seek a new interface or joting the look of the homepage. What is more, the company fights to ensure that placement in the search engine is never sold to anyone, courtesy of a great team. The effectiveness of this forward motion is unmatched and peculiarly when it comes to evaluating the guests experience. The impact of clients in any organization is at scoop up exclusive and Google offers no chances of compromise to customer avail. Another approach by Google in the creation of acompetitive advantage is continued iteration of problems. The company does search and features one of the greatest research groups focus ed exclusively in solving problems.Because of collective efforts and teamwork, the company is able to take a leak results and draw a competitive advantage over other Search companies in the industry (Levy, 2011). The continuous improvements know by a committed and ingenious team increase the effectiveness in serving customers and ensuring that they are retained. The companys dedication towards up(p) the search and placement helps the team apply what is learnt in products and services like Google Maps and Gmail. The competitive advantage leveraged by the company ensures that people access and use the ever-expanding information on a daily basis. Google believes that democracy whole kit in the web. The Google search works because it trusts and knows that recognizing the growing need of peoples voice is critical. It, therefore, relies on the one million million of links and posts on the websites to help determine which contents offer exquisite value. The company assesses each web site and link by using approximately 200 signals and a range of techniques like the RankPage algorithm (Levy, 2011).The ability to tweak each persons expectations (a voice on the internet) with a classified technology (algorithm) has given Google a competitive edge in the Search and Placement industry. In the same vein, Google Inc. is open to the development of newer and more improved software because innovation takes place in the collective participation of informed programmers. Hence, Googles direct dominance is courtesy of competitive approaches and techniques. One of them believes that democracy on the internet should be acknowledged and respected. by and by five stratums in the industry, Googles experts turned to information that was not readily available. After list more HTML pages, the company decided to leverage a unique approach of sourcing non-available information and exploring newer paths.This technique worked because it was a matter of identifying a persons phone n umber, address and directory information on the internet. The efforts to contain newer databases into the search allowed the company to find a breakthrough in the juggernaut that had roped the information age for decades. over time, the company realized that these efforts required more creativity like including academic journals, patents, news archives and millions of books and images. The to a higher place efforts allowed the company to realize a competitive advantage. While manycompanies dwelt in the obvious, Google found opportunities outside the popular and brought information across the world (Lynch, 2006). Finally, Google has employed significant efforts and creativity to ensure its position on the web is recognized and maintained. By integrating solution providers to opportunity seekers, the company realizes the potential in connecting people.What is more, the company is every day renewing its organizational structure and business processes to ensure the web is a place for all. The companys strategy is to ensure the variety and quality of information and services is felt even in the far-flung areas of the globe (Vise & Malseed, 2005). The next part of this report describes Googles efforts in the corporate strategy. How does the company merged strategies like vertical consolidation, diversification and globalization? What is the effectiveness of these efforts?Googles Efforts in collective dodgeCorporate strategy is a fast-growing component in intersection. The strategy helps a company to identify loopholes and dyad the gaps through informed decisions (Thomson & Thomson, 2012). Indeed, there exist three distinct corporate strategies globalization, vertical integration and diversification. Luckily, Google as the web king has incorporated all the three strategies in the provision of accurate and reliable information. notwithstanding how has this been achieved?I.Vertical IntegrationVertical integration is a combination of two or more stages of pr oduction by separate company into one company (Thomson & Thomson, 2012). Google has formed a close relationship with Facebook and YouTube. The company holds that the best approach to maximize the value of stakeholders is to maintain a long-term focus on emerging palm on the internet. As a result, the company finds Facebook and YouTube equally powerful in connecting and influencing the web in the scurvy fashion. Although both platforms are formed at the very foundation of Google, they required trusted identification by people signing in. A Facebook account will demand the yahoo or the Gmail sign-up email, and YouTube is exclusively exacting with the Gmail account.The vertical integration between Google and Facebook has established the internet creating a long-term economic gain on baseserving users and providing relevant information. Google explores areas far from its path of production while at the same time owning the wide-cut operational chain. Although Google relies heavily on Facebook and YouTube, the two platforms are formed under a basic round top of Google. Users have to search Facebook and YouTube in Google search page to access and use the platforms. This means that Google owns the entire production chain with slight limitations to usage and exploration.II.DiversificationGoogle has invested in a range of assets in efforts to reduce non-systematic risk. When the company launched Gmail, it realized it had more space than any other email software available (Google, 2006). The company had to employ newer teams and techniques to realize even higher standards for email storage. The above efforts have catapulted Google into the attention of a global audience with millions of sign-ups every day. The company has mixed a variety of investments within its portfolio like Google Maps, Books and Images making up a essence the world will reckon. The ability to come up with newer options has dealt with the risk of changes retaining a large base of clients and users. What is more, although Google Inc. shares viridity goals and objectives, the entire team is highly diversified as nockd in the culture section we let the cat out of the bag diversified languages and come from all parts of the world.The nature of diversity for the company has created a 360-degree, throughout network. Google strives for open culture through diversity by ensuring that its employees recognize and support inclusion of cultures and languages. In its weekly-all reach meetings, the company asks questions and shares opinions and ideas on common problems. Googles offices and cafes are located everywhere so as to make headway interactions between Googlers and other teams of people (Google, 2006). Diversification is an indispensable component for the corporate strategy. The technique allows any company to stretch beyond bounds and leverage information available outside recognized boundaries. Therefore, Google in its vision and aspiration for the future has leveraged diversification as seen in the above carapaces improving operational processes and performances.III.GlobalizationInternational integration in the exchange of ideas, products, worldviews and other aspects of culture is a critical step of corporate strategy. Thee-commerce platform in Google as evident by online merchants and the Adsense program shows strict adherence to globalization. Google has extended to other parts of the world by allowing everyone across the globe to come up with a blog (Blogspot) and sell merchants online. What is more, Google supports conventionally intentional e-commerce platforms like WordPress and Joomla. Google Inc. recognizes that globalization is acknowledging and respecting business innovations and revolutions within the entrepreneurial sphere. Google generates every dollar from advertising sales and has continuously focused on this the market with undivided attention (Yaegar & Sorensen, 2009).Google executives expect that as its presence grows in oth er countries, the bottom line of the company will follow suit. Luckily, without hold in options to its growth, Google has allowed many other companies to expand entrepreneurially through sales of products. EBay and Amazon are the most common merchandising platforms that offer immense value to shoppers. By connecting these platforms to the wider global community, Googles commitment to globalization is bespoke. People have to make buying decisions every day, and Google as a company realizes that and gives everyone a chance to write a review or make a purchase for product(s). What is more, it fully supports and acknowledges ecommerce and serves to ensure that the shopping needs and concerns by people are met. Some data on Googles financial status indicate that it receives less than two-thirds of all income domestically (Wright, 2012). However, these incomes are slated to change dramatically with changing operations globally. This argument supports Googles corporate strategy plan to gl obalization.What is more, it creates knowledge and appreciation about globalization allowing businesses to associate and interact with Google in a competitive fashion. The next part of the report examines recommendation that should be adopted by Google. These are the proposals that will serve to ensure that resources can be remedy leveraged in the creation of a sustainable and competitive advantage for the company. How Google Resources can be better align to create a Competitive Advantage Google should first take advantage of its channel function. What in the search results motivates users the most? For example, the test of Google video as offered by professionals indicated that Google sales grew up to 79% from the year 2006 (Levy, 2011). However over time, the growth rate has been consistent with limited potential for extreme growthrates. Nowadays, Google videos are not the perfect preference by users but an alternative option (Levy, 2011).Sources like YouTube and Vimeo have inte rpreted exclusive control of this important component. Google Inc. should take advantage of its channel function by considering its first approach of verifying videos before display. Uploading of videos in Google should be a comprehensive process. Every person can transfer although Google should take exclusive measures to ensure the footages meet recommended standards. What is more, each video should feature its span on the web to ensure out-dated information do not fluff Google. This recommendation supports that having standards ensures quality attracting more users and clients. What is more, Googles BlogSpot has an elegant performance because Google terminates inappropriate and undercooked blogging platforms. The measures by Google on blogging spheres should be extended to video and footage portfolios.This would serve to ensure that YouTube and Vimeo are the scarcely competitors who can be eliminated gradually through Googles collected efforts. Early 2009, technicians at Google pex knowing a plan-code titled Project group O. The Business Post at untried York Times states that the mission by Googleplex was to design a program that was far more important than Google Inc. and the next search app (Bryant, 2011). Therefore, as the only data-mining giant, Google began to analyze feedback surveys, performance reviews and nominations for top positions at the company. The company correlated phrases, praise, words and complaints. Years later, the plan did not see the light of the day, let along being tested. The New York Times recommends Google to revisit the Project Oxygen plan as advised by its statisticians. The project will be an alternative option for the company in creating a competitive, non-challengeable presence on the internet (Bryant, 2011).Additionally, Google should consider expanding its collection of quality metrics. The acting director at the United States Patent and Trademark office Dr. Focarino recommends the company to come up with a plan that is far much inclusive (Focarino, 2013). The director identifies that the search provides more than enough opportunities for business growth. As a result, he observes that creating a team across the globe, 195 countries, will serve to ensure that the company throws the net far and wide. What is more, expanding the collection of quality metrics will serve to ensure that Googles resources are better aligned to realize a competitive advantage in the Search Resultsand Placements. There is a range of recommendations regarding Googles dominance on the internet. Forbes states that Google as the powerhouse should initiate projects in technical universities across United States. separate recommendations are dear and near to the hearts of Google executives.There range from performance and operations to organizational structures and precaution systems. The next part of this study paper examines how organizational structures in Google can be aligned with caution systems to realize the above r ecommendations. What is the relationship between Googles organizational structures and that of its management system? How can the two be aligned to realize the above proposals? positioning Googles Organization with Management Systems to Realize Results The executive level at Google is uniquely positioned for the management of the company. Larry Page is responsible in leading the companys technological strategy and developing products (Google, 2006). The executive chairman Eric Schmidt cuts the image of an executive with loyal adherence to the company from its yester years as a startup in the Silicon Valley.The list trickles down to the co-founder Sergey, Senior wrong-doing President Brummond, Financial Officer Patrick Pichette and others like Craig Barrat, Alan Eustache, Rachel Whestone and Salar Camangnar for senior positions. The powerful executive structure means that the above recommendations like the development of Project Oxygen and creation of quality metrics can be met. Ali gning organization structures with management systems involves identifying skills and pristine technology talent in people and allocating them roles in the company (Fox, 2010). The management should value talent over experience in efforts to realize a long-term goal for Google Inc. The above recommendations can be met if the company sources the exquisite talent in specified fields and supports their decisions with regard to changes and innovations.With the ruling that success stems from risk, the company should bear risks and ensure that the desired expertise in management is identified and leveraged to work out common goals and meet emerging needs. Many have recommended reasons for Googles success and some view it in complete admiration. Therefore, this means that the company is at the pinnacle of attention and adulation by any metric that you choose. The company should work to maintain the past and current success by identifying opportunities for growth as recommended. The organ izational structure should ensure thatpowerful programs (Project Oxygen and Expansion of Quality metrics) are realized with the right company culture. As the world of technology takes unprecedented twists and turns, the organizational executive should strive to predict the changes by recognizing talent. What is more, the working atmosphere should be designed to improve both the quality and variety of services.Recommendations for Googles Diversification StrategyGoogle as a growing platform faces many opportunities for establishing a corporate diversity. However, it is equally imperative to note that any extension should be limited within the ability and scope of the company. The company should consider limiting their services to targeted audiences with no limitation to race, cultures and ethnicity. The only determining mantra should be that of usage and quality regardless of nations and divisions. What is more, Google should consider establishing itself in other areas such as commerc e in software and development (Bamford, 2010). Monitoring strategic development and planning in other areas must involve contingency just in case of competitive threats. Offering support in software and development business will position the company uniquely because of it proven success. What is more, emerging companies will leverage their services because they recognize Google as a authorized backdrop to exquisite technology. Google should revisit its current initiatives.The customer service and support team at the phoner are exclusively automated. This means that customers who express claims are not put into direct contact with experts. Rather, they are given responses by automated systems. Although this is effective in dealing with bulky issues at the customer service desk, it falls short of quality. The WordPress community help is a classic model of what Google should consider. The community at WordPress allows experts and professionals to create profiles and offer help on beh alf of the company. WordPress as a company offers incentives to ensure that the voice of customers is felt and needs addressed in the desired fashion. Google should therefore consider the above models to uphold quality in customer service and eliminate frustrations faced by automated responses.Every need and concern by clients is unique. Google diversification strategy is a close topic for this report. The approaches used by the company like those of inclusion and ethnic diversity are the best imaginable. Nevertheless, theyare open to judgment. Psychologists argue that differences in backgrounds and cultures limit performances and especially if the share goals serve the interest of many (Lynch, 2006). Googles objective is to provide universal information and make it accessible and fulfilling. However, the foundation of the information is subject to values as advocated by varying cultures. For example, a post in Google might support why pork is the best meal for given occasions and circumstances. A Muslim professional at Google might fail to uphold and award the posts argument although it is his best interest to serve the Company. This is just but one conflicting idea faced by the Google diversification strategy.ConclusionThe report has successfully explored Googles mission, values and goals. The study has gone further to describe Googles approach in sustainable competition and corporate strategy. What is more, the essay has documented the effectiveness of the efforts by Google in corporate strategy in areas like vertical integration, globalization and diversification. It was within the best interest of the paper to project recommendations regarding the alignment of Googles organizational structure with that of its management system. What is more, the study offered knowledge on the companys senior level and their functions in the execution of strategic management. Finally, the report navigated across business areas where Google should establish itself and sec tions that need to be revisited. The above observation and analysis as supported by scholarly articles and scientific literatures surmises the report adding knowledge and insight into Google Inc.ReferencesBamford, C. E., & West, P. G. (2010). Strategy Sustainable advantage and performance. Canada South Western Cengage Learning Bryant, A. (2011). Googles Quest to Build a Better Deal. Business Day. New York Times. Retrieved From http//www.nytimes.com/2011/03/13/business/13hire.html?pagewanted=all&_r=0 Focarino, A. N (2013). Comments of Google Inc with Regard to Draft Operational Plan for 2014 2018 Fox, V. (2010). Marketing in the age of Google A non-technical bring to search engine strategy. Hoboken, N.J John Wiley & Sons. Google (2006). 10 Things We Know to be True. Google Inc.Retrieved From https//www.google.com/about/company/philosophy/ Levy, S. (2011). 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